The Mother Daughter Duo

Because Girls Can...

Farrah (daughter) was the first to respond as dawn broke and the birds began their morning song. Farrah opened her phone to a design fit for a craft beer label.

Genuinely... I wish I was kidding.

So Farrah sat chewing her nails wondering how to break the news to her mom. She ripped the bandage off, and said so politely, that the design was just above awful. Celine agreed. Farrah then hired herself working like a wiz on her magical laptop to design what you know and love today.

The mother and the daughter have been working together ever since. And they shall forever more. Working day and night to bring you the supporters fit of your dreams. So that all mirrors across Mzanzi would smile, and rejoice as women and femmes across the country got ready to be absolute winners yet again.

SheBok, as we know Her today, was a magical and totally slayyy idea born in the crystal reflection of an antique mirror. Although it did not quite begin that way...

A mirror showed Celine (mom) what she looked like in a mens cut sportswear shirt. Celine did not quite love what she looked like, and the old hag-like mirror seemed to agree. With very little time before the braai, and millions of outfit options strewn across the floor of her bedroom, Celine sighed exhausted, defeated yet wishing with a twinkle in her eye. And thus the idea... no... the NEED for SheBok was born.

Celine told her three daughters of her idea and they were all excited for her. It was a great idea, and a huge gap in the market, her daughters were all elated. Their mom was definitely onto something. Celine was very secretive about her planning, only ever sharing with her girls about the details regarding the nameless brand at the time. It was an exciting time and the possibilities felt endless.

Settling on the name came first, it was a name that just sounded right... and luckily for Celine her girls totally approved, and all were in agreement. Celine (bless her) tried by candlelight to use the magical and mystical mind of ChatGPT to design the first SheBok shirt. She squealed and kicked her feet at the thought of showing her daughters her design. How proud they would be, she thought to herself.

With love , from Farrah and Celine